HOECHITECTURE
BY HANNA ALI



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A spatial practice,
with a touch of love.

US ↔ UK.

Performance / Interior / Experience

NEW YEARS EVE AT THE MOORE

Event Design + Build

2025,
Miami 

Produced By VMG Agency:
Chelsea Pecco Evans
Devon Scarpulla 

Hoechitecture Team:
Natalie DeChime
Ilan Gihuly 
Robert Valle
Daniela Alarcon
Lex Merico
Veronica Torres Held inside The Moore Club — an elite membership space housed in Miami’s historic Post Office building and reimagined by Zaha Hadid’s Elastika installation in the early 2000s — this Studio 24–themed New Year’s Eve party was a full-circle moment. Having grown up in the Miami Design District and spending years in that very building for early fashion shows and art exhibits, the project held personal meaning.

Rather than leaning into the obvious cues of disco, we honed in on the unexpected fantasy that made the Studio 54 era iconic. Our tinsel archway took inspiration from Andy Warhol’s white hair, while oversized, floating disco–hot air balloons filled the atrium with glamour and play. The venue’s sun-and-moon mascots inspired our custom chandelier — a celestial centerpiece suspended above the dance floor.

All elements were concepted and fabricated in-house by our team, in collaboration with technical
partners Funkshion.

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