BY HANNA ALI
A spatial practice,
with a touch of love.
US ↔ UK.
Performance / Interior / Experience
THE STUDIO
We build spaces that feel before they function.
Blending architecture, performance, and narrative, our work holds space for identity, tension, and transformation. We view spaces as vessels for storytelling — worlds that carry presence and evolve with the people inside them.
Our worldbuilding often extends into creative direction, helping artists and brands shape not only what they build, but how they are seen and felt.
Working with a global constellation of collaborators including architects, designers, digital artists, and fabricators, we approach each project with care, intuition, and intention.
If you're interested in collaborating, press opportunities, or becoming part of the Hoechitecture team,
please reach out: hi@hoechitecture.com
ABOUT US
Hoechitecture started as an alter ego.
A way to describe women like me: bold, stylish, enigmatic, and drawn to architecture. It was a term to hold the in-between: part design language, part attitude. Inspired by “art hoes”, but rooted in presence and spatial thinking.
At first, we were just a community — women in architecture or adjacent to it. Women who didn’t always fit into the industry but still saw the world through form and feeling.
Now we are a studio. A movement. A philosophy.
We care deeply about what we build — because it’s personal. What we make comes from our collective experiences.
We design across scale — interiors, stages, exhibitions, strategy. We put shape to fantasy. We build systems that branch like roots — nonlinear, emotional, alive.
Hoechitecture is about women claiming space.
It’s about turning your inner world into something external — real, permanent, and expansive.
Yes, we work with men too.
HANNA ALI
I'm going to write this in first person because we're in my house.
I was born in Miami and it's exactly whatever you think it is: the stereotype of excess and appeal — but it's also deeply rooted in community and the arts. I went to Design and Architecture Senior High School gaining an early background in fine art, and later studied industrial design at ArtCenter College of Design in Pasadena. It's a very intense, rigorous,
"form follows function" instituion.
While I was there, many of my friends back home were in music and the arts. I started going to festivals thinking, What if I designed this? Eventually, someone let me (I had no idea what I was doing. I was 19 — it was Diplo's Coachella stage). I began to gain confidence — the audacity to believe I could build bigger. Maybe even architecture. Shortly after, I started working at Rem Koolhaas' OMA / AMO in New York.
Post-pandemic, like many of us, I was searching for more purpose in my work. I turned my online community, Hoechitecture, into a design studio focused on creating spaces with a sense of magic. Spaces that could be activated. Within the first year, we went from small pop-ups to a national tour with artist Kehlani.
I'm currently pursuing my master’s in Performance at Central Saint Martins in London, where I’m expanding my practice into experimental performance and spatial storytelling. I was recently awarded a fellowship by YoungArts, NCCAkron, and the Knight Foundation to research immersive environments and the role of technology in performance.