HOECHITECTURE
BY HANNA ALI



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A spatial practice,
with a touch of love.

US ↔ UK.

Performance / Interior / Experience

ALUNA 

Stage Visuals, Content Direction

2022Visuals should feel like storybook animations — extensions of the artist’s world. Aluna believed in fairytales and fantasy, and we fully understood the mission.

Each scene was handdrawn, customizing the garden with intention before passing it along to our renderer Andrew (aka GASOLINE), who brought the worlds to life through 3D design and animation.

In 3D, you can create anything, so why replicate what already exists? The goal was to build something surreal, something that couldn’t exist anywhere but in the dream.

We created this while working with Creative Producer and Lighting designer Darrius Medina.

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